Show, don't tell!
A video can easily demonstrate what your product does or how your service helps your customers.
Video gives you the possibility to combine live action, animation, music, sound effects and voice over. It gives your prospect a much more emotional experience on various levels.
YOU control the flow of information!
You are in control of when the customer gets what kind of information. On traditional written material it’s easy to jump ahead and go right to the offer. Not so on video. You can restrict fast forwarding in order to get your sales propositions to your prospect in the order YOU want it.
Failing to plan is planning to fail!
However, the pitfalls of Video Production lie in good preparation.
Many companies shy away from creating a video script before shooting because of the cost involved. In most cases a strong script helps avoid problems further down the line.
A problem anticipated is a problem avoided!
All problems and questions that arise at the script stage can be easily addressed and avoided.
In that regard a video script doesn’t cost you money, it SAVES you money.